Why Some Moments Deserve More Than a Screen

The other day, while taking product photos for our new instant mini film frame, I grabbed a picture of my daughter to use as a sample. It wasn’t a perfect photo—the lighting was bad, it was slightly out of focus—but that didn’t matter.

What struck me was how much this little photo meant to me. There’s no backup, no cloud storage, no copy on another device. It exists only as it is—imperfect but irreplaceable.

The Power of a Tangible Memory

In a world where almost everything is digital, it’s easy to forget what it feels like to hold a memory in your hands. Scrolling through a phone’s camera roll isn’t the same as flipping through an old box of photos or seeing a framed picture of a loved one sitting on a shelf.

Instant film, like Instax and Polaroids, has a way of capturing a moment that feels more real. There’s no endless retakes, no filters, no perfecting every detail. Just a moment, printed and preserved exactly as it was.

That’s why I love making frames. It’s not just about building something beautiful—it’s about creating a space for these memories to live, off the screen and in the real world.

Why I Build Things That Last

My woodworking is guided by the same idea: some things deserve to be held, displayed, and cared for. I want my frames to feel like a natural extension of the moments they protect—solid, timeless, and built to last.

It’s easy to let digital files disappear into the cloud, but a framed photograph? That’s something you see every day. It’s a reminder of what’s important, of the people and places that shaped you.

In a way, that’s what drives everything I create. Not just frames, but pieces that bring meaning into a space—something you can see, touch, and pass down.

More Than a Frame

So whether it’s a blurry Instax photo of a loved one or a perfectly composed portrait, giving it a frame gives it permanence. It says, this moment matters.

Because some things deserve more than a screen.